Lesson 1.2: Stakeholder Mapping & Engagement

Quality Checklist

Use this comprehensive checklist to assess the quality of your stakeholder engagement. Effective stakeholder mapping should challenge your assumptions, build relationships, and provide practical insights that strengthen your project design.

✅ Quality Indicators

These are signs that your stakeholder engagement is effective and comprehensive. You don't need to check every box, but you should see patterns across multiple categories.

Diversity of Perspectives

Depth of Learning

Relationship Building

Practical Insights


🚩 Red Flags to Address

If you notice any of these patterns, pause and adjust your approach. These are warning signs that your stakeholder engagement may not be as effective as it could be.

❌ Confirmation Bias Signs

  • Every conversation validates your original assumptions
  • You're mostly talking to people who already agree with your approach
  • You're asking leading questions that guide people toward your preferred answers
  • You're dismissing input that challenges your preconceptions

What to do: Actively seek out skeptics and critics. Ask open-ended questions without suggesting answers.

❌ Superficial Engagement

  • Conversations feel rushed or formulaic
  • Stakeholders seem guarded or provide only surface-level responses
  • You're not learning anything that surprises you
  • People decline follow-up conversations or seem disengaged

What to do: Slow down. Build rapport before diving into questions. Create comfortable spaces for authentic conversation.

❌ Power Dynamic Issues

  • Certain voices dominate group conversations while others remain silent
  • People seem to be telling you what they think you want to hear
  • You're inadvertently excluding or intimidating some stakeholders
  • Cultural or language barriers are preventing authentic communication

What to do: Shift to one-on-one conversations. Work through trusted intermediaries. Address power imbalances explicitly.


💡 Advanced Tips

For Engaging Hard-to-Reach Stakeholders

  • Work through trusted intermediaries who already have relationships
  • Attend existing community events rather than creating new meetings
  • Offer value in return - share information, connections, or resources they need
  • Be flexible with timing and format to accommodate their schedules and preferences

For Managing Conflicting Input

  • Document all perspectives without immediately trying to resolve contradictions
  • Look for underlying interests behind different positions
  • Consider that different stakeholders may be describing different aspects of a complex problem
  • Plan additional conversations to explore contradictions more deeply

For Building Long-term Relationships

  • Follow through on commitments made during initial conversations
  • Share credit generously when presenting findings or developing proposals
  • Create ongoing communication channels for stakeholders who want to stay involved
  • Look for ways to support their priorities even if not directly related to your project

What's Next?

Once you've validated the quality of your stakeholder engagement, you're ready to see how this work informs the next step: synthesizing all your research data (Problem Tree + stakeholder insights) using Affinity Diagrams.

Ready to See Real Examples?

Explore complete stakeholder mapping examples from real projects to see how these principles apply in practice.